FreeInternetMarketing.Com

Coupoon sites are a market of website traffic you may have overlooked.  Sites where most of the users are “buyers” rather than “browsers”.  That means more targeted traffic ready to buy your products and services.  Whether they be your own or that of an affiliate program your marketing.

It’s a great idea if you have your own store on your own domain name but the video(There was a video on youtube that no longer exists so I deleted it from here) doesn’t know how you can link your affiliate program on the site.  I tried it with the site mentioned in the video: http://www.retailmenot.com/.  You directly can’t as they change all URL’s to the main URL.  For instance your Amazon link turns into just Amazon.com or even your ebay store just goes to ebay.com.  It doesn’t make any sense that you can’t link directly to your offer.  Apparently people have to hunt for it on the main site.  I’m not sure if all coupon sites are like that but I found a way around it.  You have to have a hosting account that allows you to create unlimited sub-domains and redirects for those sub-domains.    This can either be for your own domain or even for sub-domains created within a sub-domain.  You can get sub-domain redirect hosting here for only $1.33 a month: http://webhostess.us/order.

The Truth About Generating Online Website Traffic

It is easy to build a website these days, with many of the free blogger networks offering everything from ready-made templates to HTML tutorials. It is that easy, but generating traffic to your website, well that’s another matter. With almost anyone propping up a website or two, getting the right amount of attention will take some effort on your part. It is, in a way, similar to a bookshop seeking customers. With many new ‘bestsellers’ vying for shelf-space, the only way these books get picked up is as a result of ‘getting the word out’. That phrase is the key to generating a healthy dose of internet traffic to your website. The major handicap that most internet marketers face is a lack of internet traffic, mainly because they failed to get the word out.

So let’s say that you have managed to get the website up and running, now the only thing left for you to do is to go on a marketing binge. Getting visitors to your website is the objective, that’s a given. So with that in mind, there are a few things that you can do to ensure that you achieve your objective.

You can start by incorporating a feed on your website, try ‘feedburner’ ( a google tool that allows blog owners and podcasters the ability to manage their RSS feeds and track usage of their subscribers), as that seems to be the popular choice and it is free to use – which is an additional incentive. The point is that any time you add fresh content to your site, it gets converted into a ‘feed’, making it possible for many feed subscribers to access it immediately. The whole idea behind the ‘feeds’ is that it makes content available to multiple internet users and provides content in real time, allowing you to garner some valuable traffic in the process. Now feeds are just a small step in the right direction. You will need to make sure that your site url is posted to the various search engines out there thereby increasing your site’s reach.

But the above method is utilized by nearly every webmaster and may not get you the huge increase in traffic that you are looking for. So here are a few additional strategies.

You can visit other websites; provide comments to blogs resulting in valuable one way links. You can utilize some of the paid traffic sites to increase your traffic. Though webmasters do use the paid traffic option as a marketing tool, it works only if the traffic provided is real and not one delivered by ‘web robots’ (used for web-spidering at a much higher speed than humanly possible). It’s essential that you check out the FAQ (Frequently Asked Questions) page of the ‘paid traffic’ site to see if the site in question provides this source of traffic. If they do not, then you can be sure that the traffic delivered by such sites is not that beneficial.

Article marketing, now that’s a method that works seamlessly. The traffic generated by way of posting articles to some of the major article directories is so effective that webmasters have started using it for affiliate marketing, another cool way to make money as long as you are able to generate the traffic. But here is the catch, you need to be able to write well, for it is only a good article that will generate traffic. In addition to the directories, you can try your hand with some of the classified sites such as google and ebay OR utilize the benefits of google ad sense.

There is no doubt that marketing online will take a little effort on your part and it will be sometime before you can see some meaningful results. However at the end of the day, having worked through some of the approaches listed above, you should be able to generate a healthy dose of internet traffic to your site.

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Garry Macdonald & Kieran Smyth provide marketing success systems to help you significantly boost your business profits. Want to learn more about how to develop amazing marketing strategies? Claim Garry & Kieran’s popular Free Marketing Magic Report identifying marketing strategies you can implement immediately guaranteed to explode your sales, available at: =>

http://www.professionalsinmarketing.com

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Generating Online Website Traffic

The sheer number of e-commerce websites that exist today is enough to overwhelm any consumer and make the Internet marketing challenge for business owners seem insurmountable. Bob Regnarus, also known as “The Leads King,” has made a successful business out of helping business owners drive more traffic to their websites and inspire visitors to buy once they get there.

Bob was selected to offer his web marketing expertise in “Start Your Own Information Marketing Business,” a new book from the Information Marketing Association. This new book is an essential how-to guide for anyone interested in starting an information marketing business, and features insight from 12 of the biggest names in the industry.  In it, Bob shares his secrets for maximizing online sales through search engine optimization and more.

Here is the Leads King’s 3 Basic Phases to Getting More Website Traffic and Sales Now

1. Understand What You Really Need from Your Website

Determining what your website can and cannot do is the first phase.  Setting the right expectations for a site can help businesses invest their time and effort into marketing to target customers.   The point is to avoid wasting time on people who will never become customers.

Remember your website should be a lead generation tool. So, you want to focus on targeted leads that are a perfect match for the products and services you provide. Make sure you build an opt-in option on your website’s landing page.  This is where you make an offer in order to collect contact information from visitors.  You might offer free, valuable information such as access to a newsletter or a complimentary lesson or session.  This is important to your strategy for making building your list and starting a customer relationship that leads to more sales.

2. Build an Attractive Site With Your Objective in Mind

The second phase of a web traffic campaign is to build or alter a website so it fits the new strategy for generating sales leads and attracting target customers.  An attractive website is easy to understand, and is interesting and engaging.  It does not mean you should spend money on expensive graphic design or Flash animation – in fact Bob strongly advises you not to waste your money on elements that will not directly help you increase your website sales conversions. Instead, focus on communicating to visitors what your business offers and why they should be interested.

3. Drive Additional Traffic Through Advertising, SEO and Promotion

The third phase of the campaign is to make it easy for potential customers to find your website through search-engine optimization (SEO), article marketing, pay-per-click advertising and other advanced promotional tools.

Investing in online advertising is crucial to promoting your website, but there are also many low-cost strategies.  Effective SEO tactics include creating external links, regular website updates and keyword saturation.  Other little known channels for driving website traffic include promoting sites through blogs, articles and press releases.   According to Bob you don’t have to be a technological wizard or a marketing genius to improve your search engine ranking and generate traffic to your website.

Follow Bob’s step-by-step directions and you will get more website traffic and sales. To learn more about SEO opportunities and discover how to create effective advertising campaigns with search engines look for more advice from Bob in Start Your Own Information Marketing Business. This information marketing how-to guide is available in bookstores now.

About the Author:

Robert Skrob, President of the Information Marketing Association teaches new entrepreneurs and small business owners how to build 6 and 7 figure income information marketing businesses simply by modeling top experts like Bob Regnarus. Now you can get his FREE Video revealing how 5 info-marketers easily created and marketed fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com

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How to Get More Website Traffic & Convert Visitors into Buyers in Just 3 Steps

I’ve seen some crummy sites. What about you? How could they make any money? A poorly done website ruins credibility and runs visitors away before your site has had a good chance to present your offer.

Having spent 35 years in retail furniture we learned that if you want to sell top end furniture fast enough to make money each month there are several things retail store managers have to do to make it in today’s world.

First – The store has to be clean. The floor, the walls, the actual furniture itself, and, the bathroom! That’s where our comparison falls apart as there is no bathroom in a website.

Second - The store has to “make sense”. The arrangement of the inventory, the signage, the bedspreads on the beds, and the logic of store branding logos, posters, and policy signs has to look professional as well. The overall look has to be clean and “feel right”.

Third - What about colors! The ladies in this business know things about color and what goes with what than most men would never know.

In furniture stores the colors need to be those that are popular in furniture today, not last year. I wonder how that applies to websites?

Fourth - The salespeople have to speak clearly and without obvious defects in their speech habits. It’s the same with websites. In retail stores the salespeople need to be clean and spiffy and give their full attention to the customer in order not to appear disinterested.

You can see where this would apply in websites to pictures of people, like in testimonials, and scrupulous attention to detail and spelling.

Spelling! There’s a biggie. It deserves a section of it’s own. It is said that a potential customer’s enthusiasm will notch down a bit for every misspelling and grammatical error. It pays to proofread!

Experts suggest that you should have another person do your proofreading for you, since you are not as likely to catch all of your own mistakes.

Fifth - The sales area has to be kept neat and businesslike, but not barren and empty. Like the rest of the place, it has to be neat and clean. It should be easy to purchase!

Sixth - One last thing, in our stores we always strove to have the best music possible playing in the background and it had to sound good everywhere in the store. We had it at a level high enough to be heard well but not so high that it made it difficult to converse.

In the website world that might compare to having clean, easy to understand audio and video. Hmm…is there a place for appropriate background “score”?

Your business website should come across to your visitors as a professional site with which to do business. It should be welcoming and help them around in order to make the sale as easy as possible.

Your website says a lot about your business, so you need to make certain it is saying positive things.

If you want to make sure your website isn’t falling short on the details of general houskeeping, find a few sites that are trying to do something similar to what you are attempting, and use them for comparison sake. That’s a good place to start.

And my favorite! Keep it simple. My sales pages start at the top and go to the bottom. How are you going to lose your vistor with that?

Keep it simple, kill off the clutter, make it easy to read, and don’t allow spelling and grammar errors. Your customers will like that and be more inclined to buy.

Oh, one last thing. Ask for the sale. Don’t waffle here, be strong. You know what you want them to do, and, if your copy is any good, it contains many benefits for your visitor. Customers want those benefits (like more sales, higher conversion rates, and fewer returns) and they are willing to pay to get them.

Be very direct, but smooth. Say to the customer… “Click this button and when you get to Paypal check that the quantity is correct and that the price is right. If it is, continue with your purchase and start profiting from an improved website right away!

Thank you for your business!

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Riley West has trained retail management for 30 years. Starting in 2006 Riley began studying Internet Marketing methods and Web Page Design. Go to his popular blog today and you’ll receive a FREE MONEY MAKING PDF, A NEW, FREE EBOOK, and a good READ too! Go to :=> http://www.makinganinternetmarketer.com

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Six No-To-Low Cost Profit Tactics For Your Website

Even if you know how important it is to market your business on the internet, you don’t have thousands of dollars to spend each month, and you may not be an expert on Search Engine Optimization or Keyword Advertising (yet).

This article is about using consistent, free (or cheap) marketing strategies that you can start using today to make a difference in your business.

The Goal of marketing your business on the internet is to get consistent traffic to your site from your target market.

The three key words to remember about internet marketing are Consistent, Targeted, and Smart.

Consistent marketing practices will help you build a trusted presence on the web, and catch people who visit the same sites regularly. New people are always suspect, and you may not start to get results until you’ve been around long enough for people to trust you.

A Targeted strategy will focus on the type of person who is most likely to be interested in your product or service. If your ideal customer is a truck driver between 40 and 50 years old, you should not be marketing to young single moms on Myspace.

Smart marketing means using the tools the big kids use. Find out what successful marketers are doing to get such high traffic and do what they do. My mentor Walter Hailey always told me that “It’s easier to copy genius than to create mediocrity.”

It will take time to create the kind of web presence that will generate consistent traffic (and revenue) for your business, but as long as your effort is targeted, consistent, and smart, you will attract quality customers without spending thousands of dollars or hundreds of hours of your time.

Let’s get down to specifics – what can I start doing in my business tomorrow that will put me on the path to generating more traffic for my site and putting more money in my pocket?

I will assume that you already have a website for your business, and a professional email address with a unique url (not generic like yourname@gmail. com or business@yahoo. com). If you don’t have one yet, you can get one free from Google. Your next step is getting your business name, image, and content onto the web where your target market will find it and become a customer/client.

There are three main categories of marketing strategies to investigate as you are creating a marketing plan: Networking, Blogging/Article Writing, and Advertising.

1. Social or Business Networking.
Become a part of a networking community where you can build your own profile or web page and interact with others in the community. There are a ton of networking sites on the internet, some of which are mostly for socializing about niche topics, others are more focused on doing business. Choose 3-5 networks to join, and make sure all of them are connected to each other, and back to your website.

Here are a few to get you started: Facebook, Myspace, Squidoo, Twitter, LinkedIn, Direct Matches, Shmoozii, Biznik

2. Blogging and Article Writing.
They go together like peanuts and raisins. Every article you write for the blog should also be published on the web to as many article directories as possible, with your link included in the resource box. The more places your link appears on the web, the better. Update the blog frequently, put an RSS feed on your website and social networking profiles, and tell your friends about it. Search engines love fresh, new content that matches keywords, so including keywords in the blog content can help searchers find you.

For the beginner blogger, Google’s Blogspot is a good way to get started. Wordpress, Squarespace, Typepad, and Thoughts.com all have great templates and can be set up in a day.

As for Article Directories, you can submit by hand, but I wouldn’t recommend it. People getting real results with article writing have an automated service that submits articles to hundreds of directories automatically. I have found two: SubmitYOURArticle (web-based) and Article Submitter Platinum (Software). They are not free, but they are worth it if you choose article writing as one of your marketing strategies.

3. Advertising using Adwords, keywords, pay-per-click, or traffic exchanges.
A much less personal approach, advertising can give you access to a huge number of people for a relatively small cost – and most sites have free trials or sign-up bonuses that can help you create an ad that works before you start paying for it. Use the same keywords that are on your website and blog in your advertisements, and search engines will like you even more.

My short list of Advertising sites would include: Adland Pro, Bananapile, ReaLook, Spiderjump, and HitsFrenzy. Also look at Clickable – a service that can manage advertising campaigns on Google, Yahoo, MSN, and others simultaneously.

Using a few of the services from all three of the above categories in tandem will create a tight web to capture your customers and send them to your site. As long as you update Consistently, Target your campaigns accurately, and be Smart about where you spend your money and time, you can see results in a little as a few weeks and secure your long-term success.

Best of luck with your research, stick with it, and remember that even in the tedious moments, owning your own business is so much better than going to work at 9am in a job that doesn’t fulfill you.

Do Good and Be Well.

Colin Turner has been an entrepreneur since the age of 17, and is a regular blogger and writer about home based businesses. He has become a mentor and trusted source for information on Internet Marketing for Home Businesses. http://www.marketingsystemforsuccess.com

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Marketing your Business on the Internet – The Basics

For those of us who are running an online business certainly know that it’s not easy to gain traffic to our websites. It requires plenty of tedious work, consistent action, and a desire to make our online business succeed.

There are many ways to get traffic to your website. Some people suggest using a plethora of traffic generating methods. I suggest to find just one way, become very good at mastering this one method and use it over and over again. Learning all the different ways is fine, but keep in mind that the learning process itself will take time in which you could be implementing a traffic generating method that you already know.

In this case it only makes sense to find one method that you think you can master and just stick with it. That way you will optimize the amount of time you have to spend on your online business towards gaining that much needed traffic. Trust me, you will not make any money if you can’t get traffic to your website.

If you want your online business to succeed long term and would like traffic to come as cheap as possible, you’ll want to utilize the power of back links. Back links are simply links on others websites that point back to your website. The more back links you have, the higher your website and websites pages will rank in the search engines.

This is a very important concept to know for any internet marketer. Your goal should be to use a method where you are constantly picking up back links on a daily basis. When you combine those back links with keyword research and search engine optimization, over time you will begin to see your traffic drastically improve. Here’s an example of how I get traffic two ways using one method…article marketing.

The first thing I do is my keyword research. Ill write down a list of about 10 or so keywords that get a decent amount of traffic and very little to moderate competition. Once I have compiled the list, Ill write an article using one of the keywords and post it on my blog. Then I will write another article and submit it Ezine Articles using the same keywords as a hyper link in the authors resource box.

Over time I’ll see that page slowly move up the rankings for those keywords. The more back links I have pointing at that page, the higher and faster it will move up the rankings. I will rinse and repeat this process for all of the selected keywords until I have reached page one for each. It may take a month or more to do. Then I will select another 10 keywords and repeat the process all over again.

You can see how powerful this method is over time. After a year of this process you can be ranked on page one for over a hundred keywords all of which will bring targeted traffic to your website.

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Matt Helphrey – Are you looking for guidance, direction, and free training on how to Make Money From Home? Sign up for Matt’s free mini course at http://www.livelifetothefullest.biz

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How To Gain Traffic Using Search Engines and Keywords

You’ve just written an eloquent, intelligent, and enlightening article. Your title is great, your topic is timeless, and the quality is top notch.

But wait a second–you’re not done yet. You need to create a resource box that will get the reader from your article on over to your website.

Article marketing is not just about the article–having a compelling resource box is crucial to your success!

Remember, you shouldn’t be talking about your own website or business in the article body, but you can (and should!) talk about your business and website in the resource box. Along with your name, brief bio info, and your website URL, you need to give the reader a reason to hop from your article on over to your website.

When you give the reader a great reason to click the link in your resource box leading to your website, you will generate more traffic to your site, which is what you’re after, right?

Use one of these top 7 resource box lures, and you’ll maximize your click throughs:

1) A free e-book

Your free e-book should be on the topic of your website (as all your articles should be), so any reader who likes one of your articles would be interested in a book with additional info.

In your resource box, be sure to say that the e-book is free, as anything free is very attractive to readers! If the e-book is of a longer length (let’s say 50 pages or so), you might want to put that bit of info in your resource box as well, as it lets the reader know that it’s a significant amount of info (and that would be more of a lure).

Your e-book doesn’t have to be of epic length though–even a book that is only 10 pages long and jam packed with helpful information would be valuable to a reader.

2) A newsletter

If you have a newsletter, you already have a wonderful reason for readers to click through to your website from your resource box. Instead of saying “For more info, visit my website”, it would be more effective to say, “Sign up for a free newsletter offering weekly tips on this topic” and then give your website URL.

3) An e-course

An e-course is basically a series of emails that teaches the reader something. It’s different than a newsletter because usually e-courses are of limited duration and are very specific in what they teach.

They’re effective because people love to learn, especially for free!

In your resource box you could say, “Claim your free 10 part e-course on [some specific aspect of your niche]” and then give your website URL.

4) In depth content

Most articles are limited in length to about 1500 words or less, so it’s hard to get super in depth in your article content.

Since you’re an expert in the topic of your website, why not create a page on your website that offers a continuation of the information you condensed in your article?

5) A great product or service

This is an easy one–if you’ve got a unique, stellar, stand out type of service or product, you have a build in reason for folks to click through to your site. Be sure that you explain in your resource box what your product is and what the benefits are. This approach works best if what you’re selling really is unique and there aren’t a whole bunch of other folks with the same type of product or service.

6) A discount

People LOVE feeling like they’re saving money and getting a good deal (the only thing people love more is getting stuff for free!). If you have a product based site, you might want to come up with some sort of offer that will allow your readers to get a discount on a purchase.

7) A blog

To be an effective resource box lure, the blog must be well-tended, offering fresh and useful information on the topic of your website. It depends on your niche, but I think a blog offering mostly ‘how to’ posts is most attractive to readers. A blog not only gives readers a reason to click through to your website from your article, but it also gives them a reason to continue visiting your site–you’re offering a steady stream of useful content, which is quite an incentive!

Now you’ve got 7 ideas for resource box lures that will give readers a reason to hop from your article over to your website. For each resource box, you only need one “lure”, but you can switch things up and try different reasons to click through for different articles.

Experiment and see which lure works the best for you!

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Steve Shaw – Want to drive even more traffic to your website with article marketing? You can save time and increase your exposure by using an article submission service like SubmitYOURArticle.com – distribute your articles to hundreds of targeted publishers in an instant. For more information go to=> http://www.SubmitYOURArticle.com

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Get More Click Throughs To Your Website: 7 Best Resource Box Lures

I never believe in buying traffic. How do you think visitors come to know me? Did they pay to know me? Most probably they subscribed because of a free download in the first place. You may not remember how but YOU are the traffic. You are targeted because I hit your hot button correctly

There are enough free resources out there on the Net to keep one busy with getting traffic, but here are the only 7 most effective methods: search engine optimization (SEO), link exchange, pay-per-click (PPC) advertising, article submissions, blogging, viral marketing and massive giveaway events.

Search engine optimization is the practice of optimizing your pages for the search engines so that your pages are optimized for the search engines to be searched with the most optimized keywords. You get the idea? SEO English is a bit like tongue twister. If you know the exact keywords your business or industry is famous for, you increase the density of those keywords in your page.

Actually, I don’t understand why some folks make SEO sound so complicated. On the other hand, other folks say SE spiders are so smart at discerning quality of content such that SEO is really much ado about nothing. Moreover, SEO English is just so unnatural sometimes and abuse may constitute as keyword spamming, unless you know the secret to writing it ‘fluently’. SEO is absolutely crucial in niche markets where competition in SE listings is not hot.

Exchanging links with like-minded webmasters create a network for increased traffic distribution. Interested visitors are free to visit your site when they see your link on other people’s sites. SEO targeted towards Google is only half the battle. Its PageRank tool measures your page’s link popularity and ranks it higher according to scale. The more links pointing into your site as opposed to pointing out, the merrier.

* PageRank looks at pages, not sites.

Pay-per-click advertising is all about how much you are willing to pay the PPC program for a high listing so that visitors take notice of your link and visit it. You incur the bid price you set for yourself for every visit (click). Considering ROI, this is particularly useful when you are selling a product. Security features are in place so there’s no point being trigger-happy if you don’t like some sites.

Article submissions can give you an amazing amount of traffic, but only if you use the method right. You should make sure the content you’re submitting is easily understandable, and only covers one or two points, leading the people back to your site with your resource box. Most importantly, you need to make sure that your article is interesting, compelling, and of course, informative. Once you’ve submitted these articles to several article directories, you’ll probably see a marked rise in link backs, traffic and more.

Blogging is a free way to make sure that you’re reaching traffic in all regions of your niche. It has come up in stature from its days of being simply a place to ’share’ with your friends and is now a valid, and often well used promotional structure for a site-or even a basis for the site itself. Using WordPress especially can mean that you’ve got an easy-to-promote, amazingly simple to update site structure that allows you to build and maintain effortlessly. As a traffic generation tool, it is also a good way to create, maintain and direct traffic to your site. The more you blog using popular search terms related to your niche, the more intensive you’re practicing SEO as the archiving system of the WordPress blog script is absolutely well suited for Google indexing. Try to post on alternate days if not everyday.

Viral Marketing is everything and anything to do with propagating your name and URL through giving away free e-books, reports, article and e-zine submission, classified ads etc. But this is only by technological means. With people, we are talking about word-of-mouth.

Massive giveaway events come once in a while but they are really the biggest source of opt-in subscribers for anyone who participate in them. The organizer announces a proposal to carry out such an event, inviting contributors to submit a product of their own or one with resell rights to be given away for free. When the event begins, anyone and everyone can download all these exclusive products as long as they opt in. It’s very easy to get 1,000 subscribers in a week.

Of course, the organizer gets the most numbers, but he also puts in the most work to make sure the web server doesn’t collapse due to traffic overload, the gifts don’t go missing and the event proceeds on schedule.

Awareness and application of the 7 above traffic generation methods slowly but surely builds a good list of followers who are willing to patronize us.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

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The 7 Effective Methods Of Getting Targeted Traffic

Wake Up – Your Clients Are Looking for You!

If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.

Understanding Web Searches

Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.

In fact, the only people who are likely to search for “back pain consultant” are people like you whose business is helping people with back pain. People trying to solve a problem don’t typically search for things like “coaching” or “consulting.”

Instead, you need to consider how exactly those prospective customers are going to search. They might search for the rather generic phrase, “back pain,” or they might be a little more specific and search for something along the lines of “back pain help” or “treatment for back pain.” Other potential clients will use more of a question-based approach, such as searching for “how can I reduce back pain?” In the case of many niches, such as our back pain example, it’s likely that potential clients will also use a geographic or regional term. Most assume that they need to see someone in person for treatment. So “back pain help new York” might be a common search phrase.

From Information to Solutions

Something else you need to think about in terms of how potential clients are going to find you on the web, is what stage of searching the potential client is at. Understanding whether or not the potential client is ready to buy is key to your marketing strategy.

There are several stages a person goes through before they’re ready to buy:

Identification

This is the earliest point at which a potential client can identify a felt need. It might be back pain, for example. It could be a desire to make money from the comfort of your home. It might be that the person wants to learn a new skill, take up a new hobby, or just improve their overall well-being. At this stage, the person isn’t usually ready to buy. They’re still feeling their way through the problem, and putting words to it.

Web searches at the identification stage tend to be information-based. The objective isn’t to solve a problem, it’s to understand the problem. At this stage, a person might search for “types of back pain” or “back pain symptoms,” but they aren’t as likely to search for “back pain help.”

Clients at this stage are the least likely to buy. However, if you can hook a potential client at this stage, you may get her to come back later on when she is ready to buy. Some remain in this stage; once they learn about the topic they want to learn about, they simply leave it alone forever. They decide that it’s not a problem they want or need to invest any more time and energy trying to solve.

Information

Once a person has identified a need or a problem, they usually set out to learn about it in-depth. They start seeking the advice of experts. This is a transitional stage, where it is more likely that they’ll buy than at the identification stage, but where most people don’t rush into anything. At this stage, web searches tend to be information-based again. However, these searches tend to focus on the other end of the need or problem: how to fix it. So here a person might search for “back pain solutions” or “back pain treatment options.” This is where real value-added content comes in handy on your website.

Being able to provide usable and reliable information helps to position you as an authority in your niche. Once the customer is ready to buy, they’ll remember your expertise and come back to you.

Purchase-Ready

At this point, the potential client is ready to buy. They understand the problem or need, know what can be done about it, and are ready to pay someone to get their solution. These are your best prospects, and the easiest people to convert into a sale. People who are ready to buy can get very specific in their search terms. They might search “back pain treatment in New York” or even “back pain physiotherapist.” Their search terms indicate that they don’t just want to know about a problem or a need, but that they’re ready to fix it.

Many potential clients don’t search the web at this stage, however. During the first two stages of their web search process, they have probably identified a reliable source of information. At that point, they’re more likely to go back to that reliable source than they are to search randomly for someone else. If that authoritative source doesn’t offer a direct solution, that’s when the potential client will start their search.

Marketing Across the Stages

Effective marketing for your coaching business will at least touch on each of these stages. While the details and specific tactics may vary from one niche to another, most coaches will want to spend their time in the second stage. By providing useful information to potential clients, you build your image as an authority in your field. Not everyone will seek your services, however most will. By adding real value, you create a positive experience for the client and engender a certain degree of trust. When the time comes for a solution, they’re going to come to you rather than randomly searching on Google (or flipping through the Yellow Pages, for that matter).

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If you’re struggling to implement a simple, effective internet marketing strategy then Anton Pearce can help. With over 10 years of experience helping professionals to build their online business Anton can show you the changes you need to make to get more leads, more clients and more sales from your website. Visit http://antonpearce.com for more free and paid resources to power-up your marketing.

Post from: SiteProNews: Webmaster News & Resources

Are Your Clients Looking for You!

How much are you willing to pay for advertising? What would it be worth to you to get advertising open to billions of people worldwide? Let’s cut out the sales pitch because you know all about that. Do you know how to get free advertising online? In fact, do you know how to get the right kind of advertising offline – and free of charge?

Probably not, but I do. So the question now is how much are you prepared to pay me to find out? When I look at the keyword analysis of people seeking free advertising, there are from 10,000 – 50,000 searches on Google looking for information on how to get free advertising every month. That’s right – up to 50,000 every month. In fact 250,000 every month are looking for ‘free advertising’ without any qualification.

Guess what! The answer is right at your fingertips. No matter what you want to advertise, and no matter how difficult you have found to advertise your product or service in the past, it is easy to advertise online what you have to offer without paying a single cent for the advert.

So what’s the secret? There is no secret. I have been advertising it for free for many years, yet even I have been making the mistake that 99.99% (a guestimate!) of those that advertise their products make. That mistake is to assume that the people that matter will see your advert. Note the ‘that matter’ part.

Do you like cats? There’s no point in you trying to sell cat baskets to internet marketing gurus or young girls looking for how to choose the best cat for them. The latter example is easier to sell your cat baskets to than the former, but it’s only a matter of degree. You still have to persuade them they need a cat basket. You can sell bait to an angler, but you still have to persuade them they need YOUR bait, or the kind of bait you are selling.

The best way of using free advertising is to use it sell something that has already been sold. At least, the idea has been sold, and all the prospective buyer needs is a nudge. To do that you have to be like that prospective buyer – I don’t like the word ‘prospect’ – it sounds too commercial! My future customers know what they need; they just don’t realize it yet. So what’s the secret?

Don’t click away when I tell you, because many might just do that. Like many online secrets, it is no secret all. It is by using a technique that you all have likely heard about (although that doesn’t mean it doesn’t work), just that you have been taught badly.

I don’t work full time at internet marketing. I am an industrial chemist and part of my job is to train people how to manufacture our product (hot stamping foil – look it up!).

I do that pretty well because I can put myself in their place. I had to learn sometime, and they don’t teach my product in college. I learned from my first manager, and like to think that I can pass my knowledge on to others fairly easily. Learning how to make money online is a bit like that, and so is learning how to advertise for free. Free advertising is a skill, and it is easy to get.

Here are some ways:

1. Use posters. If you market health products, whether your product is a health food , supplement, equipment or an eBook or video, then ask your local health center of you can put up a poster. Offer to pay if you get a sale (so it still free until then) if necessary. Ask if you can leave leaflets in the rest rooms, or even make reduced price offers for anybody that joins the club through your affiliate site. There’s an idea: Offer to promote the health club for a percentage, and offer your product free if they take it up.
2. Ask your local authority if they have any sites where you can put up a poster advertising your product, and you will also include the local authority services in the same ad.
3. Ask local radio for a free slot: perhaps you can advertise their services on your website in return
4. Write articles.

So there you are: four great ways that you can use to get free advertising.

What’s that last one? Write articles?

Sure – that will likely bring you the best return because you can write and publish articles all over the internet advertising your product or service. Look back to the start of this article. How much are you willing to pay for advertising?

It doesn’t matter what your answer is. Articles are free for you to write if you know how. The problem is the ‘knowing how’. Then learning how to do it. If you learn how to write articles properly, and not just go through the motions, as the vast majority appears to do, then you are on to a winner.

CONCLUSION

Get to know how to do article writing and you cant fail. Do it right and you will make money and everybody will read them. they will believe what you have wrote and you will make money.

WHAT? Let’s start again:

Learn how to write articles articulately and comprehensibly and your erudite readers will gain the knowledge that you are so knowledgeable and cognizant of their needs that. . .

WHAT? Let’s start again – as an article should be written this time:

Learn how to write articles so as to provide information your reader wants and needs, and that reader will return to you repeatedly. Not only that, but if you show that you understand your niche, then they will also buy from you when you feel the time is right to offer your product.

Write to the reader personally, as if they were the only person you were addressing.

Article marketing is a term that is frequently misused, but the good thing is that it is not difficult to learn, and once you have mastered the principles with a bit of help, you will be able to generate as much free advertising as you want for the rest of your life – irrespective of how your business and products change.

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If you are interested in learning how to get free advertising by writing your own articles in a way that they will be read by others, then visit Article Czar for a free writing course, and information how you can learn to write in a way that generates masses of free traffic to your websites.

Post from: SiteProNews: Webmaster News & Resources

How Much for Free Advertising to Get Free Traffic?