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Affiliate Marketing News- How much commission should you pay affiliates?When setting a commission structure it is also important to consider the cost of other online outlets. The affiliate channel can be a cost effective way of generating additional sales, if it is benchmarked against the cost of other areas of online. The key to setting a commission structure that is going to engage all affiliates is flexibility. A “one size fi […]
- Nine ways to prevent affiliate fraudThe Search Engine Journal referred recently to an infographic on affiliate fraud published by AceAffiliates. AceAffiliates suggest there are six types of "affiliate fraud": Duplicating -- creation of deceptive clones of legitimate sites Spamming -- sending mass emails under the guise of a legitimate brand Squatting -- creating sites under common […]
- Retargeting's place in the affiliate channelThere is little doubt that behavioural retargeting is appealing to advertisers and is garnering a burgeoning amount of coverage. In recent months a handful of retargeting companies have turned their attention to affiliate networks as an obvious place to gain immediate access to hundreds of brands.In many ways this is typical of emerging digital trends and t […]
- Innovation and changing consumer behaviour drives affiliate marketing growthIt has been a tough period for affiliate marketing, with programmes being scaled down or, in some cases, withdrawn completely due to familiar brands disappearing from the high street. A sign of the times was when DGM UK, a well known network in business for more than a decade, went into administration last month. But the difficult economic environment has […]
- Internet Statistics Compendium 2010A comprehensive compilation of internet statistics and online market research with data, facts, charts and figures. This report, which is updated monthly, is available to download either as one whole document or 11 separate sub-sections. Our latest version contains numerous updates including new data on e-commerce, social networking and the mobile internet. […]
- Affiliate Marketing StatisticsThe Affiliate Marketing Statistics document is a compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole. We have aggregated as much data, research and resources together in this one place, to help […]
- Top five criteria affiliates analyze in affiliate programsHaving picked 15 different factors that normally influence an affiliate's decision about joining (or not joining) an affiliate program, I asked affiliates to cast their votes checking all criteria they analyze prior to choosing an affiliate program to work with. Here is the top five ranking that can be derived from that poll: Commission amount (45%) […]
- Will Ask Jeeves be illegal from September?Here in the UK we need to keep The Cap happy when it comes to our advertising and marketing. No, this isn't an oil joke. I'm talking about the Committee of Advertising Practice. In September 2010 a new CAP code (for non-broadcast) comes into place. If you can bear to struggle with a PDF then you can take a look at it here. To be fair to Ask, it ca […]
- Six great reasons to engage with affiliatesFor those of us working within the industry there is an obvious irony here, given we continuously try to demonstrate how open and accountable we are whilst delivering transparent daily ROI. Therefore I thought it was about time someone extolled the virtues of our often maligned channel. Allow me to make the case for affiliate marketing: 1. We have ROI cracke […]
- Can you control your brand when using affiliates?Let us begin with the facts. Brands spend inordinate amounts of money in ensuring that they are communicating with their consumers in the correct way, spreading the right message and encouraging those customers to think about the brand in a positive way and transacting with them. Conversely, affiliates are not necessarily worried too much about what the cons […]
- How much commission should you pay affiliates?